How I Design Your Product ?
Through experience and continuous learning I’ve built my Ultimate Process for Product Design.
Few changes could occur on this Process depending on the project size, Scope and my tasks.
Feel the Brand Tone
UX & Branding are linked. How is that ? Branding is not only about visual identity or colors, it is also about how you want your brand to talk to your customer and what feeling you want to share. How you want your message to sound ? For example : Neutral, Formal, Funny... and more.
Defining the Brand tone will lead to UX decisions including a specific UX Writing style, such us Humour in Texts, buttons, alerts, Poppins or even interactions. So before Designing or even researching it is important to feel the customer and the brand and the message he wants to share. Once you get the Brand tone, you feel it and digest it ، you will be ready to start the right ux research and create the right Personas.
It starts with empathizing with users then analyzing a problem or topic that hasn’t yet been clearly defined.
In the Design Thinking Process, they use Empathize, Define, Ideate, which I grouped in the "Foundation research", for solid reasons.
e.g : Empathy can't be just a step in the process. I think Empathy is an important skill and asset in your personality and not just a practice in a specific stage of the design process and you should keep her by your side until the end.
With the foundational research I will help your team generate initial understanding, establish priorities, and anticipate and adapt your ideas each time you change your understanding of the problem to solve.
Foundational UX research often involves seeking to better understand people, how they’re using (or not using) your product, and what their needs are.
Foundational research answers the questions "What are the user problems?", "How can we solve them?" thus "What should we build to solve the user problems?". This research includes searching for statistics and analytics, reading user feedbacks on similar products, using surveys, interviewing users and identifying their pain points.
It is occurred when I already have testable designs and prototypes thus I can collect users’ feedbacks about the quality of the prototype and especially usability feedbacks, about the complexity of the UX and the challenges encountered by the users.
This research allows me to find new answers to "How should we build it?”.
It is important to stay open minded and be willing to listen to other people's opinions about my design.
A UX Designer's job is always far from over, even after launching the new feature or product.
Post-launch research happens at the end of the product development cycle to evaluate how well a launch feature is meeting the needs of users.
It is my responsibility as the UX designer to track and analyze user behavior using insights gathered from quantitative and qualitative analytics paired with usability testing, A/B testing and surveys.
The goal of post-launch research is to understand how users experienced the product and whether it was a good or poor user experience. The question that should be answered is "Did we succeed?" or “ How well did we succeed?”.