UX Thinking

Strategy, Research and Analysis

UX Thinking is the foundation for everything that comes after.
How we can apply the Lean UX Process starting with the first phase ” Think”.

Competitive analysis

In the world of UX Design, competitive analysis is a critical part of the research process. By understanding your competitors’ products, you can strategically design your solution with the goal of making a superior product and/or experience.

How you can do it :

1- Comparison criteria

Create a short list of main comparison criteria before you start. You can use my template below.

2- Select top competitors

Start by selecting your top 3 or 5 main competitors to uncover the information you need in order to inform your design decisions.

3- Don't Copy

Don't copy your competitors. In one way it’s a positive example of flexibility and it is good to get inspirations, but on the other hand it has created a mind-set of “everything is already done and can be copied, so we don't need to think”.

Competitive analysis template

Ideation & Brainstorming

Brainstorming is one of the best Ideation methods. This method is used to generate ideas to solve clearly defined problems in a free-thinking environment, to find the real dimensions of a problem and all possible solutions. Whatever you have in mind, say it out-loud. Sometimes bad Ideas are the Key to being more Creative…

How you can do it :

1- Invite your team

Invite your team to a brainstorming session in a room with a large board or online using an ideation tool.

2- Gather all ideas

Gather all ideas: good, bad, silly... Encourage weird ideas and discuss, be positive instead of using criticism and frustrating phrases.

3- Never use "I"

Phrases like "I don't want ", "I want ", " I want something like...". Do not try to satisfy your requests or to create a product reflecting your personality and satisfying your taste.

Examples of Best Free Ideation & Brainstorming tools :

Invision Freehand tool

Red Route Analysis

The product you’re building has a purpose and solves a problem for users. You have different types of users and they all have their own end goals to achieve using your product. They have different privileges ( guests, members, admins, managers…) and they use your product in different ways for different purposes with different frequencies. So, you need to specify for each user type, the most common and critical activities they undertake to achieve an end goal for which the system was designed.
So you need to define the Red Routes which is a term borrowed from London’s transportation system, which emphasizes that the most widely used roads by the largest number of people must be efficient and require priority above all else.

So Red Routes Analysis is a method that uses analytical and qualitative data to identify which tasks are used frequently and by the largest audience, and which tasks are used infrequently and by the smallest audience.

Example: Mobile Calendar Application Red Routes Analysis

User flow diagram

A User Flow is a visual representation of a user’s path to complete tasks within a product. It includes origin and termination points, steps, decision points, interaction points, and more.

Example: User Flow Diagram for a Calendar Application

KPIs definition

Key Performance Indicators, also known as KPI, translate the success factors of your project, helping you to define and track the progress toward your goals. KPIs that reflect the progress toward user experience related goals can be referred to as UX KPIs.
are usually different for each project, you need to choose the right KPIs for your project and your goals to have a clear idea about the success or failure of you UX. So for example KPIs relevant to Football ( Soccer ) Player could be:

  • Scored Goals.
  • Player’s Fouls.
  • Commitment to Coach instructions.

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